Your Airbnb listing is your chance to highlight the very best of your property and give all the information that a prospective tenant could desire to know and leave them wanting more (i.e. to stay there!). Don’t waste this chance, read on for our top 5 tips to create a successful Airbnb listing…
1. Stunning Photographs
Photographs are 100% THE most important part of your Airbnb listing. You want to have a lot and ensure they are of very high quality. Photograph your property on a sunny day, pick the best angles, put the lights on; all the classic estate agent tips will go a long way here. Ensure your property is presented at its very best, with no clutter, a set dining table and flowers on the kitchen counter. The best option here is to use a professional photographer, but if budget doesn’t permit, borrow a decent camera and be prepared to get creative. Order your photographs so the most important are first, people might not have time to peruse all your photos so ensure they at least see the best ones. People do like to see the details and, in some cases, they’ll read very little of the rest of the information but will study every photo. So, get the best angle of your bathroom and include every nook and cranny. Also, don’t forget your captions.
2. Accurate Details
Make sure that all the information you provide is accurate, honest and up to date. It is essential to check your listing on a regular basis, things change and what you offer in the summer may not be what you offer in the winter, or you may remove a broken piece of furniture so make sure it’s removed from your listing. Make the most of all the sections Airbnb provides; so don’t miss out an ‘amenity’, be honest about your ‘house rules’ and make sure the ‘sleeping arrangements’ are accurate – you’d be alarmed at how many aren’t!
3. Make the Most of your “About this space” Section
This is your big chance to make your property shine in writing! Some people will want war and peace but others really won’t, so appeal to everyone: use clear headings, have lots of sections, with the key information at the top for those who give up halfway down. Be descriptive but don’t ramble, you want potential renters to fall in love with your property and this is the section with which to seduce them. Also, be sure to include some details about the local area; how long it takes to get to key sights and the train station as well as local tips; renters love a friendly and helpful host and here you get to be just that.
4. The right price
Price is absolutely vital when listing your property. Price is generally the reason that people choose Airbnb over staying in a hotel so you don’t want to over-price your property. Don’t forget it’s flexible; start lower, get some solid reviews and you can start to reach more desirable levels in time. A comprehensive knowledge of how pricing fluctuates in your local community is key here in knowing where to start with your Airbnb pricing.
5. A Snappy yet Fabulous Title
Yes, it’s just one line but it’s THE line renters will see when scrolling through a long list of your competitors so you need to stand out from the crowd. Ensure yours sums up all the very best things about your property and all its key features in just a few words. No one said this was going to be easy!
If this all sounds like rather a daunting task, let us help. We are experienced in property management and know Bath’s property market inside and out, so ask us for some advice today. Contact Nest In Bath.